AAHAR 2021 to Unveil New Trends, Tastes, Technologies & Export Potential

Global Sourcing B2B Event to Follow Health & Safety Protocol

[ITPO Press Release]

⮚ Foreign Participation from Afghanistan, Austria, Peru, Kyrgyzstan, Canada, UK & USA

⮚ Major Attractions ‘MICE’ INDUSTRY UNITY CONCLAVE & INDUSTRY SEMINARS

A five day - flagship event of the India Trade Promotion Organization (ITPO), AAHAR 2021 (April 6-10) - the International Food & Hospitality Fair is being organized in newly build Halls of International Exhibition-cum-Convention Centre (IECC) and Hall 7 at Pragati Maidan, New Delhi.

Covering a gross area of 50,000 sq. mtrs, the fair has elicited over 600 participants from India and overseas. Foreign participation is from Afghanistan, Austria, Kyrgyzstan, Canada, Peru, UK and USA.

Remarkably, ITPO has extended its support to the industry in terms of discounted rates of 45 per cent on participation charges of previous edition. Although, there is a new normal daily after commencing of vaccination drive against COVID-19, ITPO has extended its appeal to all stakeholders to adhere to the guidelines of the Government on health, immunity and safety.

The event is being organized with support of the Ministry of Food Processing Industries (MFPI), Govt. of India and APEDA in association with apex trade bodies. These include:

❖ All India Food Processors Association (AIFPA),

❖ Association of Resource Companies for Hospitality Industry of India (ARCHII),

❖ Federation of All India Caterers (FAIC)

❖ Food & Hospitality Support Association of India (FHSAI),

❖ Food Industries Welfare Associations (FIWA)

❖ Forum of Indian Food Importers (FIFA)

❖ Hotel and Restaurant Equipment Manufacturers Association of India (HOTREMAI),

❖ Federation of Indian Food & Hospitality Industry (FIFHI)

❖ KREMAG and

❖ Indore Confectionary Manufacturers Association (ICMA).

The display profile is segregated into different categories in different halls namely, F&B Equipment (Hall 2, 3, 4 & 5 Ground Floor), Food – Confectionery & Bakery Products Hall 2 (First Floor), Food-Process, Beverages, Ingredient, Agri Produce etc 3, 4 & 5 (First Floor), Hospitality & Décor Solutions and Packaging Hall 7 (ABCDE), Heavy Bakery Equipment and Startup Pavilion Hall 7 (FGH), Mist, Cooler, Food Truck and Décor Hall 7 (Open area).

To make the event more meaningful, there will be industry related seminars and an exclusive ‘MICE Industry Unity Conclave’ is scheduled to be held during the currency of the event.

An exclusive ‘MICE Industry Unity Conclave’ (April 9, 2.00 pm to 6.00 pm by ITPO & the Exhibition Showcase, magazine) at Hall 5 (First floor, IECC, Pragati Maidan while exclusive industry seminars by the Connecting Business Achievers, magazine with support of ITPO and apex trade bodies are also being organized during the currency of the fair.

Date	Time	Seminar Title
April 06, 2021	4:00PM to 6:00PM	F&B Business: Boosting Revenues in Post Pandemic World
April 07, 2021	10:00AM to 12:00PM	Challenges Before Purchase Department in A Uncertain Business Cycle
April 08, 2021	10:00AM to 12:00PM	Repositioning Your Hotel / Restaurant: Is First Choice?
April 09, 2021	10:00AM to 12:00PM	Catering Industry - Challenges and Solutions
April 10, 2021	10:00AM to 12:00PM	AAHAR: Continuation to Food & Hospitality Industry and Way Forward

This year too, a large number of trade visitors are expected to visit the fair. These include top echelons of the hotel and hospitality industry including CEOs, General Managers, Executive Chefs, Executive House Keepers, Purchase Managers, F&B Managers etc. Besides, senior representatives from Centre and State Government, catering industry and academic institutions, hotel management professionals will also visit the fair.

Apart from getting an insight about the new initiatives, reforms and schemes of the government to the food and hospitality industry, the fair offers an ideal platform to the business fraternity to experience the latest trend, tastes and technologies, expand networking with the leading suppliers and manufacturers, connecting with decision makers, trade partners and distributors, and meet the valued buyers from around the world. Unveiling India’s export potential, the fair assumes tremendous significance especially when there is a focus of the Union Government to promote agri-community as well as MICE (Meeting, Incentive, Conference and Exhibition) sector which complements the hospitality segment.

The fair will open from 10.00 am to 6.00 pm and the entry will be facilitated from Gate 4 (Bhairon Road) & Gate 10, (Supreme Court Metro Station). For details: www.indiatradefair.com

Previous edition Aahar 2020: Due to the ongoing Redevelopment at Pragati Maidan, the Aahar was restricted to around 40,000 sqm gross area in 2020. The show had participation from over 700 exhibitors including foreign exhibitors from UK, USA, China, Italy, Poland, Turkey, Spain, Oman, South Korea, Thailand, UAE, Peru, Norway, Indonesia, Canada, Tunisia, Hong Kong, Singapore and Japan. The last edition of the show was visited by over 40,000 visitors.