Anand Sharma Inaugurates Lifestyle Pakistan 2012

Anand Sharma Union minister of Commerce, Industry & Textiles and Pakistan Commerce Secretary Zafar Mahmood inaugurated the Lifestyle Pakistan 2012 on 12

April. The first 'Lifestyle Pakistan' exhibits designers in various categories like fashion textiles, jewellery, designer furniture and leather goods showcasing high-end items. The exhibition is one of the steps taken by both India and Pakistan to enhance bilateral commerce and open new channels for shipment of goods.  Mr. Sharma while inaugurating the event said, “It gives me immense pleasure to be in the midst of this distinguished gathering for the inaugural of Lifestyle Exhibition of Pakistan. It is heartening to see 100 exhibitors from all parts of Pakistan participating along with a big delegation of 650 people, in this show, demonstrating the best of Pakistani products”. All visitors from Pakistan are always special for all of us as it strikes a unique emotional chord in our hearts, Minister added.

Elaborating on the developments Mr. Sharma stated, “if we look back at the last one year, the intensity of our engagement has been truly amazing. Within a span of less than five months, we have had two bilateral meetings at the Commerce Ministers’ level and will have a third one tomorrow within less than ten months- four meetings between our commerce secretaries and seven engagements of our Ministries’ Joint Secretaries! In addition, there have been many other Joint Working Group meetings relating to customs cooperation, trade infrastructure, possibilities of trade in electricity, visa issues and others. We have held an India Show in Lahore in February and within two months this Pakistan show in New Delhi is indeed heartening.”

The Minister said, “We would like an economic partnership with Pakistan which is enduring and strong, which not only helps in strengthening the industrial activity on both sides, but also benefits the consumers. We would like to create an India-Pakistan Business Council which provides an institutional framework for regular and sustained dialogue between the business communities. TDAP and ITPO have already inked a Memorandum of Understanding and I have given mandate to the Chairperson of ITPO who is with me for intensifying the engagement with Pakistan. At a governmental level, equally, we need to sustain regularity in our exchanges.”

This is the first collaborative exhibition of Trade Development Authority of Pakistan (TDAP) and India Trade Promotion Organisation (ITPO). "There has been lot of movement in trade in the last one year, the (trade) normalisation is going very fast," Mr. Mahmood said. Mr. Zafar Mehmood, Commerce Secretary of Pakistan, Dr. Rahul Khullar, Commerce Secretary of India, Mr. Tariq Puri, CEO, Trade Development Authority of India, Mrs. Rita Menon, CMD-ITPO and Mr. Shahid Mallick, High Commissioner of Pakistan were also present on the occasion.

It is a fact that the bilateral trade which was barely US$ 300 million in 2004, now stands at US$ 2.7 billion, a 9-fold growth in a period of 7 years.

[Source: Ministry of Commerce & Industry, PIB Press Release dated 12th April 2012]