Brand Equity Fund Promotes Indian Pharma

On the back of an aggressive branding showcase managed by India Brand Equity Foundation (IBEF), the Brand India Pharma campaign made its presence felt on the first day of CPhI Worldwide 2014. With a 360-degree strategy, IBEF has been leading the Brand India Pharma campaign since its launch in March 2012 under the aegis of the Department of Commerce. This is the third consecutive presence of the campaign at CPhI Worldwide, one of the most prestigious pharmaceutical events across the globe. Around 230 Indian companies are participating at CPhI Worldwide this year. CPhI Worldwide is the largest pharmaceutical trade exhibition and is being held from October 7-9, 2014 in Paris.

“There are around five Indian companies in the list of top 20 global generic companies. Indian companies are looking at making healthcare accessible and affordable for the global population,” said Sudhanshu Pandey.

The focused activities undertaken by IBEF as part of the Brand India Pharma campaign this year at CPhI Worldwide are expected to increase awareness about the Indian pharmaceutical industry amongst the global stakeholders.

The India Pavilion was inaugurated by Rajeev Kher, Commerce Secretary, Government of India along with Arun Kumar Singh, Ambassador of India to France, Dr. G N Singh, Drugs Controller General of India, B P Pandey, Additional Secretary and Financial Advisor, Department of Commerce, Government of India, Sudhanshu Pandey, Joint Secretary, Department of Commerce, Government of India, Ms Aparna Dutt Sharma, CEO, IBEF, Mr Amruth Rao, Licensing Authority, DCA, Telangana, Mr H G Koshia, Commissioner, Food & Drug Control Administration, Gujarat and Dr P V Appaji, Director General, Pharmaceuticals Export Promotion Council of India (Pharmexcil) in the presence of major Indian pharmaceutical companies in Hall 6 at the Paris Nord Villepinte, France.