MRP of Urea Up by Rs. 50 PMT to Incentivise Retail, Dealer to give SMS Acknowledgement of Fertilizer Receipt

The CCEA decision to increase the MRP of urea by 2.50 per bag or 50 PMT is to provide an incentive to the retailer to give the acknowledgement of the fertilizers that he has received from the manufacturer/importer or whole seller. This is in the context of the phased implementation of the project for Direct transfer of subsidy to farmers. The retailers are supposed to acknowledge the receipt of the fertilizers either through the SMS based application or through the web application. This phase is currently getting consolidated and will lead to the greater transparency in the movement of fertilizers and availability at the farm gate. It also aims to prevent black marketing and use of subsidized urea fertilizers for industrial purpose.

[Source: PIB Press Release dated 11 October 2012]