Nokia to Cut
10000 Jobs as Elop Tries to Stanch Losses
Nokia Oyj (NOK1V) cut its earnings forecast for the second time
this year and said it will reduce as many as 10,000 jobs and shut production
and research sites in Chief Executive Officer Stephen Elop’s
biggest overhaul.
The stock
fell to the lowest since 1996, pushing Nokia’s market value below $10 billion.
As part of the changes, sites in Finland, Germany and Canada will be closed and
executives Niklas Savander,
Mary McDowell and Jerri DeVard will leave, Espoo,
Finland-based Nokia said on 14 June.
Elop, who took over as CEO in 2010, is reorganizing
Nokia after market-share gains by Apple Inc.’s iPhone and Samsung Electronics
Co. devices led to a slump in sales and four straight quarterly losses. The
company is forced to reduce costs or risk going out of business in as little as
two years, said Alexander Peterc, an Exane BNP Paribas analyst in London.
Nokia said
the second-quarter adjusted operating margin at the devices unit will be worse
than a loss equivalent to 3 percent of revenue in the first quarter. Nokia had
projected margins to be “similar to or below” the first-quarter level.
Nokia fell
as much as 12 percent to 1.96 euros and traded at 1.97 euros. It had declined 49
percent in the past 12 months through 13 June. The company has a market value
of 7.4 billion euros ($9.3 billion), down from a peak of more than 300 billion
euros in 2000.
IPhone Challenge
The job
cuts, 3,700 of which will take place in Finland, amount to almost a fifth of
the total excluding a joint venture with Siemens AG. (SIE) Elop
had already announced more than 10,000 job cuts across the company. He said in
April that Nokia would speed up a cost-cut program and take further actions if
needed.
Nokia has
lost more than 70 billion euros in market value since Apple introduced the
iPhone in 2007, taking the lead in smartphone innovation. While Nokia’s falling
value brings it closer to becoming a takeover target, the company needs to
stabilize its business to attract suitors, said Lars Soederfjell,
an analyst with Bank of Aaland in Stockholm.