No Credit for Post Sale Discount, Only Agreement Cases Covered

The CBIC has issued clarifications on the GST treatment of secondary or post-sale discounts to ensure uniformity across field formations:

1.    Input Tax Credit (ITC) on discounted payments

o    If suppliers issue financial/commercial credit notes (not reducing tax liability), the recipient can still avail full ITC.

o    No reversal of ITC is required, since the original tax liability remains unchanged.

2.    Post-sale discounts to dealers/distributors

o    Normally, sales between manufacturer and dealer, and dealer and end customer, are on a principal-to-principal basis.

o    Discounts given for competitive pricing are not treated as “consideration” for any service by the dealer.

o    However, if the manufacturer has an agreement with the end customer for a discounted supply, and issues credit notes to dealers to enable that, such discounts form part of overall consideration (as inducement to supply to the end customer).

3.    Post-sale discounts vs promotional activities

o    General discounts are not consideration for promotional efforts by dealers; they just reduce the sale price.

o    But if dealers perform specific promotional services (advertising, co-branding, sales campaigns, exhibitions, customer support, etc.) under an explicit agreement with defined payment, then those services are treated as a separate taxable supply, and GST applies.

[GST Circular No. 251/08/2025-GST dated 12 September, 2025]