Amrapali Mangoes Displayed in Dubai Lulu Stores
Ø Export Initiative Delivers 180% Higher
Returns to Women-Led Farmer Producer Companies in Jharkhand
·
APEDA facilitated
the commercial export of 2 metric tonnes (MT) of Amrapali mangoes from Gumla and Deoghar, Jharkhand, to Dubai on 3 July 2026.
·
The mangoes were exported by M/s Fair Exports (India) Pvt. Ltd. for retail sale through Lulu stores in Dubai.
·
The consignment was sourced from three women-led Farmer Producer Companies (FPCs)
supported by Palash – Jharkhand State Livelihood
Promotion Society (JSLPS).
·
The mango orchards were developed by tribal women farmers under the Birsa Harit Gram Yojana,
implemented with MGNREGA support.
·
The export initiative enabled participating women farmers
to earn around 180% higher returns
compared to local market prices.
·
The three FPCs together have over 1,500 shareholders each and collectively represent more than 50,000 farmers.
·
APEDA organised a capacity-building programme
in May 2026 in Gumla to train FPCs on:
o
International quality standards
o
Post-harvest handling
o
Export procedures
·
APEDA's Kolkata Regional Office also conducted an Export-Oriented Capacity Development Programme for women entrepreneurs and SHGs in Deoghar on 19 September 2025.
·
The training covered APEDA's financial assistance schemes,
export opportunities, export procedures, and institutional support.
·
The initiative showcases the export potential of Jharkhand's horticulture sector and strengthens
women-led farmer collectives through
market access, capacity building, and export facilitation.
[ABS News Service/08.07.2026]
The Agricultural and Processed Food Products
Export Development Authority (APEDA), under the Ministry of Commerce & Industry,
has facilitated the commercial export of 2 metric tonnes (MT) of Amrapali mangoes
from the Aspirational District of Gumla and Aspirational
Block of Deoghar in Jharkhand to Dubai on July 3, 2026.
The consignment was exported by M/s Fair Exports (India) Pvt.
Ltd. for retail distribution across Lulu stores in Dubai, marking another milestone
in promoting exports from tribal and women-led farmer collectives.
The export consignment comprised premium-quality
Amrapali mangoes sourced from three women-led Farmer Producer Companies (FPCs) promoted
by Palash – Jharkhand State Livelihood Promotion Society (JSLPS). One metric tonne
was sourced from APEDA-registered MVM Baghima Palkot Producer Company Limited and Raidih
Agri Producer Company Limited in Gumla district, while
the remaining one metric tonne was sourced from Mohanpur
Ajeevika Mahila Kisan Producer Society in Deoghar
district. The orchards have been developed by tribal women farmers under the Birsa
Harit Gram Yojana, implemented in convergence with MGNREGA
and supported by the Government of Jharkhand.
The consignment was ceremonially flagged
off in the presence of the Deputy Commissioner and Deputy Development Commissioner
of the respective districts, along with representatives of APEDA, JSLPS and other
line departments. The flag-off symbolised the successful collaboration among APEDA,
the Government of Jharkhand, district administrations, women-led FPCs, exporters
and development partners in connecting rural producers with international markets.
The export has delivered significant economic
benefits to the participating farmers, with members of the women-led FPCs realising
nearly 180 per cent higher returns than prevailing local market prices. The initiative
demonstrates the potential of export market access in enhancing farmers' incomes
while encouraging greater participation of women producers in export-oriented agriculture.
Each of the participating FPCs has more than 1,500 shareholders and collectively
represents over 50,000 member farmers, extending the benefits
of the initiative to a large farming community.
The export reflects APEDA's sustained
efforts to develop export-ready farmer collectives through capacity building, quality
enhancement and market facilitation. In May 2026, APEDA organised a dedicated capacity-building
programme in the Palkot area of Gumla
district to sensitise members and Board of Directors of eight Farmer Producer Companies
on international quality standards, post-harvest handling practices and export procedures,
enabling them to meet the requirements of premium overseas markets. Representatives
from the district offices of Agriculture, Horticulture, JSLPS, District Industries
Centre (DIC) and other line departments also participated in the programme.
Further strengthening its outreach among
women entrepreneurs, APEDA's Regional Office, Kolkata, organised an Export-Oriented
Capacity Development Programme for Women Entrepreneurs and Self-Help Groups on September
19, 2025, at Baswariya village in Devipur
block of Deoghar district. Around 105 participants, including
women entrepreneurs, Self-Help Groups, Farmer Producer Organisations, and officials
from the Department of Horticulture, Agriculture Department, NABARD and APEDA, participated
in the programme. The session focused on creating awareness about APEDA's mandate,
Financial Assistance Scheme, export opportunities, key export procedures and institutional
support available for women entrepreneurs to participate in global agricultural
trade.
The initiative highlights the growing
export potential of Jharkhand's horticulture sector and reflects APEDA's continued
efforts to strengthen women-led farmer collectives through capacity building, market
linkages and export facilitation.