·
The Agricultural and Processed Food Products
Export Development Authority (APEDA), under the Ministry of Commerce and Industry,
Government of India, facilitated the first commercial export of
GI-tagged Rewa Sundarja Mangoes from Madhya Pradesh to the United Arab
Emirates (UAE).
·
The
initiative aims to promote India’s unique Geographical Indication (GI)-tagged agricultural products
in international markets.
·
APEDA
collaborated with the Department
of Horticulture, Government of Madhya Pradesh, exporters, Farmer Producer Organisations (FPOs),
pack house operators, and international buyers to establish export linkages.
·
The
first export consignment of 1
metric tonne of Rewa Sundarja Mangoes
was shipped to the UAE on 26
June 2026 by M/s
Salt Range Foods Pvt. Ltd.
·
The
mangoes were sourced from:
o M/s Seondha
Farmer Producer Company Limited
o Progressive farmer Shri Sonu Gupta from Govindgarh, Rewa district, Madhya Pradesh
·
The
mangoes were processed for export through the APEDA-facilitated pack house of Trisagar
Farmer Producer Company, Bhadohi, Uttar Pradesh,
where grading, sorting, packaging, and quality checks were carried out.
·
The
consignment fulfilled phytosanitary
and export quality requirements before being transported
through Varanasi Airport
for air shipment to the UAE.
·
The
export has created direct economic benefits for farmers:
o Local market price: approximately ₹100–₹110 per kg
o Export procurement price: ₹150 per kg
o Farmers gained an additional ₹40–₹50 per kg premium
·
The
initiative is expected to encourage farmers to adopt better production and
post-harvest practices while improving access to global markets.
·
Rewa Sundarja Mango
is valued internationally for its:
o Exceptional sweetness
o Rich aroma
o Fibreless pulp
o Distinctive flavour
·
The
export strengthens the global identity of Madhya Pradesh’s premium mango variety and
highlights the role of GI registration in promoting regional agricultural
products.
·
A flag-off ceremony was
organised on 26 June 2026
to mark the first commercial export shipment to the UAE.
·
APEDA
continues to support agricultural exports by:
o Developing export infrastructure
o Ensuring international quality compliance
o Creating global market linkages
o Promoting GI-tagged and value-added Indian
products
·
The
successful export of Rewa Sundarja Mangoes is
expected to open new opportunities for Indian GI products and enhance
sustainable income opportunities for mango growers in the Rewa region.
The
Agricultural and Processed Food Products Export Development Authority (APEDA), under
the Ministry of Commerce and Industry, Government of India, has facilitated the
first commercial export of Geographical Indication (GI)-tagged Rewa Sundarja Mangoes from Madhya Pradesh to the United Arab Emirates
(UAE), marking a significant milestone in promoting India's unique agricultural
products in global markets.
Over
the past several months, APEDA has worked closely with the Department of Horticulture,
Government of Madhya Pradesh, exporters, Farmer Producer Organisations (FPOs), pack
house operators and international buyers to establish export linkages for this premium
mango variety. These coordinated efforts led to the identification of a buyer in
the UAE, paving the way for the international marketing of the renowned Rewa Sundarja Mango.
The
first commercial export consignment, comprising one metric tonne of GI-tagged Rewa
Sundarja Mangoes, was exported to the United Arab Emirates
on 26 June 2026 by M/s Salt Range Foods Pvt. Ltd. This
landmark shipment marks the beginning of the international journey of the Rewa Sundarja Mango and is expected to pave the way for regular exports
in the coming seasons.
The
export consignment comprised premium-quality GI-tagged Rewa Sundarja
Mangoes sourced from M/s Seondha Farmer Producer Company
Limited and progressive farmer Shri Sonu Gupta of Govindgarh,
Rewa district, Madhya Pradesh. The mangoes were harvested in accordance with prescribed
quality standards and underwent grading, sorting and export-quality packaging at
the APEDA-facilitated pack house of Trisagar Farmer Producer
Company, Bhadohi, Uttar Pradesh. Following completion
of export packaging and phytosanitary requirements, the consignment was transported
to Varanasi Airport for onward air shipment to the United Arab Emirates.
The
commercial export is expected to provide significant economic benefits to mango
growers in the Rewa region. While the prevailing market price of Rewa Sundarja Mangoes in the local market is approximately ₹100
to ₹110 per kilogram, the exporter procured the produce at ₹150 per
kilogram. This premium of ₹40 to ₹50 per kilogram directly benefits
farmers, demonstrating the economic advantages of integrating growers into export-oriented
value chains. The initiative is also expected to encourage more farmers to adopt
quality production and post-harvest practices while expanding their access to international
markets.
The
successful export further highlights the importance of Geographical Indication (GI)
registration in creating a distinct identity for region-specific agricultural products
in international markets. Rewa Sundarja Mango, known for
its exceptional sweetness, rich aroma, fibreless pulp and distinctive flavour, possesses
significant export potential. The commercial export is expected to enhance the global
recognition of this indigenous variety while positioning Madhya Pradesh as an emerging
hub for premium mango exports.
To
commemorate this landmark achievement, a flag-off ceremony for the first commercial
export consignment of GI-tagged Rewa Sundarja Mangoes
to the United Arab Emirates was organised on 26 June 2026. The event marked an important
milestone in APEDA's continued efforts to promote agricultural exports from Madhya
Pradesh and reflected the successful collaboration among APEDA, the Department of
Horticulture, Government of Madhya Pradesh, exporters, Farmer Producer Organisations,
pack house operators and farmers.
APEDA
continues to play a pivotal role in facilitating exports of GI-tagged and value-added
agricultural products by strengthening export infrastructure, ensuring compliance
with international quality standards, developing market linkages and promoting India's
agricultural products across global markets. The successful commencement of commercial
exports of Rewa Sundarja Mangoes is expected to create
new opportunities for GI products from India, strengthen the agricultural export
ecosystem and contribute to sustainable income enhancement for mango growers in
the Rewa region.