GST Demands Rs 2500 crs from Coca Cola

Earlier this year, GST authorities sent a notice demanding Rs 2,500 crore from Coca-Cola, which has challenged in the demand in the Bombay High Court

·         Distributors were giving discounts to suppliers after which Coca-Cola was compensating them.

·         The court on April 1 stayed the proceedings and asked the tax department for replies.

·         Coca-Cola is undervaluing the supply by deducting discounts from the value and the discounts are extended to distributors for past sales.

·         The revenue department is arguing based on Section 15(3) (A), which allows discounts to be provided only where it is offered for current supplies.

 

[ABS News Service/29.04.2025]

Discounting practices adopted by fast moving consumer Good (FMCG), auto spares and consumer durable companies face uncertainty due to a goods and services tax (GST) notice sent to beverage maker Hindustan Coca-Cola Beverages.

Earlier this year, GST authorities sent a notice to Coca-Cola, demanding Rs 2,500 crore in unpaid taxes. Hindustan Coca-Cola Beverages is the Indian subsidiary of the US-based drinks giant.

GST authorities alleged that the distributors were giving discounts to suppliers after which Coca-Cola was compensating them.

Earlier this month, Coco-Cola moved the Bombay High Court seeking quashing of the notice. The court on April 1 stayed the proceedings and asked the tax department for replies.

The revenue department is of the view that Coca-Cola is undervaluing the supply by deducting discounts from the value and the discounts are extended to distributors for past sales. This amounts to GST evasion, the tax department has alleged.

It is a common practice among companies to offer several types of discounts in case of prior sales by distributors, legal experts say. The move is usually aimed at rewarding distributors who are high performers.

“If this interpretation is allowed to stand, the fallout will be massive: retrospective tax demands, chaotic litigation, and significant disruption across industries.

At the heart of the dispute is the interpretation of Section 15(3) of the CGST Act which lays guidelines for discounting and calculating the value of taxable supply.

Any discount offered by a company to the distributor needn’t be included in the value of taxable supply if it fulfils certain conditions. If such supplies are not included in the value, it reduces the amount supplied and leads to lower GST.

The revenue department is arguing based on Section 15(3) (A), which allows discounts to be provided only where it is offered for current supplies.

Coca-Cola is relying on another provision, Section 15(3) (B), which allows for discounts to be provided even after supply, provided it was calculated based on a pre-existing agreement.

“A combined reading of Section 15(1) and Section 15(3) does not, prima facie, support the allegation of tax evasion. Emphasis must be placed on Section 15(1), which unequivocally provides that the transaction value — that is, the price actually paid or payable for the supply of goods or services where the supplier and recipient are not related and the price is the sole consideration — shall be the taxable value. “Hence, the mere offering of such conditional discounts, without evidence of any related party transactions or artificial price suppression, cannot by itself be considered an act of tax evasion.”

Legal experts say post-sale discounts to dealers and distributors are covered under the credit note provisions under the GST law. Post-sales discounts cannot be construed as services under the GST law.

If the GST authorities have a different view, ideally, they should have initiated a consultative process. “Unsettling the settled market practice is not a good precedent,” Singhania said.