Global Consumer Marketing Co Crocs Pays Taxes in Malta!
The Mediterranean archipelago is a hot
destination for U.S. companies seeking to shield profits from income taxes.
Key Highlights
·
Crocs has reportedly structured much
of its international profits through a small two-person office in Malta,
despite operating in over 100 countries.
·
Malta
has become a preferred corporate tax haven for many U.S. multinational companies
because its tax system can reduce the effective corporate tax rate to near zero.
·
Major
accounting firms—including KPMG, PwC, Deloitte, and EY—are reported to advise
multinational companies on using Malta-based tax structures.
·
These
arrangements generally involve shell companies, local directors, and legal
entities with minimal physical operations.
·
Tax
experts note that while such structures are generally legal, they may face
challenges if they lack sufficient economic substance, a principle increasingly
enforced by the U.S. Internal Revenue Service (IRS).
Crocs' Tax Strategy
·
Crocs
routes profits from its global trademarks, patents, and inter-company financing
through Malta-based subsidiaries.
·
Following
its 2022 acquisition of HeyDude, the company transferred
intellectual property valued at over US$3 billion to a Malta entity.
·
Crocs
also established a U.S. branch of its Malta subsidiary, allowing it to benefit
from differences between U.S. and Maltese tax rules.
·
According
to Maltese filings, the structure reduced Crocs' 2023 tax liability by approximately
US$218.6 million.
·
The
company shifts profits by charging interest on loans between its own subsidiaries,
moving taxable income from higher-tax countries to Malta.
Why Malta Is Attractive
·
Although
Malta's statutory corporate tax rate is 35%, its refund system can reduce
the effective tax rate to almost zero for many foreign companies.
·
Malta
delayed implementing aspects of the OECD's global minimum tax, making it more attractive
for multinational corporations.
·
Since
2023, the number of Maltese subsidiaries established by U.S. companies has
reportedly increased by nearly 70%.
Global Tax Developments
·
The
OECD's 15% global minimum corporate tax aims to reduce profit shifting to
low-tax jurisdictions.
·
The
Trump administration withdrew the U.S. from key elements of the OECD initiative
and later negotiated exemptions for many U.S. companies, increasing Malta's attractiveness.
·
Other
jurisdictions, including Switzerland and Singapore, are reportedly
considering similar tax measures to remain competitive.
Companies Mentioned
Besides Crocs, the report references multinational
companies including:
·
Skechers
·
Microchip
Technology
·
Thermo
Fisher
·
LinkedIn
·
Abbott
Laboratories
·
Victoria's
Secret
·
Kraft
Heinz
·
PepsiCo
Key Takeaway
The report illustrates how multinational
companies can legally exploit differences between national tax systems to significantly
reduce their global tax liabilities. While these structures often comply with existing
tax laws, regulators are increasingly scrutinizing arrangements that appear to have
little commercial purpose beyond tax minimization, particularly under the economic
substance doctrine.
[ABS News Service/06.08.2026]
Take the stairs to the second floor of
an old brewery on the Mediterranean archipelago of Malta and buzz yourself in to
a tiny office hidden behind a heavy metal door.
The air smells of hops, but this place
isn’t just brewing beer: It’s the headquarters for a convoluted strategy that the
world’s biggest corporations use to dodge billions of dollars in U.S. income taxes.
Consider Crocs. One of the world’s most
profitable shoemakers sells its signature chunky clogs to 150 million customers
across 100 countries annually. Yet, come tax season, the Broomfield, Colo., company
has claimed that all its global profits were actually earned in this two-person
office.
Welcome to Malta. The tiniest country in
the European Union, with roughly the population of Milwaukee, it is home to turquoise
water beaches and a raging nightclub scene. It is also the world’s hot new corporate
tax haven.
“The faintly preposterous tax schemes of
the past,” said Philip Laroma Jezzi,
a tax law professor at the University of Florence, “have given way to something
far simpler: Malta.”
The accounting firms KPMG, PwC, Deloitte
and EY are aggressively marketing the strategies that Crocs and other companies
are using to push profits to Maltese units with ghost offices and no employees.
A KPMG presentation reviewed by The New York Times laid out a byzantine arrangement
for prospective clients to slash their tax bills by arbitraging U.S. and Maltese
rules.
“The choreographers are the Big Four,”
said Michael Hamersley, a former tax lawyer at KPMG and EY. “They seek out the opportunity
to exploit the tax system.”
Crocs, Deloitte and EY didn’t respond to
requests for comment. KPMG and PwC didn’t answer questions about their Malta tax
businesses.
Accounting firms present the Maltese maneuvers as legal business transactions. But the lack of a
business purpose beyond dodging taxes could make them vulnerable to legal challenges
by the Internal Revenue Service. The agency is increasingly attacking strategies
that it says lack “economic substance.” Companies work hard to manufacture the appearance
of a rationale beyond tax avoidance, Mr. Hamersley said.
The ‘single malt’
Thomas Pynchon described Malta in “V.,”
his debut novel, as an island that “lies on her back in the sea, sullen.” European
tourists mob the streets of Valletta, the capital, where a core of honey-hued, baroque
buildings quickly gives way to modern commercial sprawl with little concession to
aesthetics.
Malta has refined its appeal as a tax haven
over decades. In an interview in his office at the Portomaso
Marina, overlooking a harbor filled with yachts, John
Dalli, a former finance minister for Malta, recalled hiring KPMG to draft legislation
to help the country compete with offshore hubs like Bermuda and Grand Cayman. In
the center of Valletta, building after building bears
plaques for the law and financial firms that open the nearly endless shell companies
claiming the island as their headquarters.
PwC promoted a strategy called a “double
Malta” as far back as 2006, promising tax rates in the single digits, compared with
typical corporate income tax rates near 30 percent. After Ireland tightened rules
on so-called double Irish tax shelters that made it easy to push profits into zero-tax
locales, companies like LinkedIn and Abbott Laboratories discovered they could replicate
the benefits by shifting part of those structures to Malta. The strategy became
known as the single malt.
Malta has an uneasy relationship with the
rest of Europe. For years its “golden passport” scheme sold E.U. citizenship for
as much as 750,000 euros, about $865,000 at today’s conversion rate, attracting
Russian kleptocrats and prompting criminal allegations that the chief of staff to
Malta’s prime minister had demanded kickbacks. The European Union sued Malta, and
last year the European Court of Justice declared the program unlawful.
The leak of offshore law firm records known
as the Panama Papers linked Maltese politicians to companies enabling tax evasion
and money laundering. In 2017, a remote-controlled car bomb killed the investigative
journalist Daphne Caruana Galizia
in her driveway after she exposed those connections.
After Malta said in 2023 that it would
delay joining an international tax crackdown for six years, American companies including
Victoria’s Secret, Kraft Heinz and PepsiCo flocked to the island, setting up hundreds
of shell companies to exploit its near-zero tax rate. The number of Maltese subsidiaries
established by U.S. companies has soared, up nearly 70 percent over the past three
years, according to U.S. securities filings and Maltese corporate records.
The Trump administration turbocharged Malta’s
tax appeal. On his first day back in office, President Trump withdrew the United
States from the international effort to enforce a 15 percent global minimum corporate
tax. This past January, the United States completed an agreement with the Organization
for Economic Cooperation and Development largely exempting American companies from
the pact. With more than 130 countries signed on to enforcing a minimum tax, Malta’s
tax laws became particularly attractive.
Lights out
In the scorching summer heat during a recent
trip to Malta, a reporter for this article visited a building listed as the headquarters
for the Malta units of a slew of U.S. companies. When buzzed inside, he found nothing
but empty offices with the lights off. Wall-mounted nameplates announced the presence
of dozens of companies claiming the remote building as their Malta headquarters,
including Skechers, Microchip Technology and Thermo Fisher.
Officially, Malta levies a 35 percent corporate
tax, but firms can drive that rate to nearly zero. Accounting firms supply local
tax advisers to serve as board members for the shell companies, while colleagues
at the same firms audit the entities’ financial statements.
A presentation titled “Malta: A Legitimate,
Tax Competitive E.U. Jurisdiction,” by a Maltese firm called Acumum, detailed criteria for a shell company to pass muster:
resident Maltese directors, a head office on the island and a local bank account.
The presentation, which featured a drawing
of a sack bound by a golden lock, cautioned: “Note: none of the above factors are
conclusive proof.”
KPMG recently wrote a blueprint to bypass
the 15 percent global minimum corporate tax: A U.S. parent company establishes a
financing entity in Malta, which opens a U.S. branch.
Countries following O.E.C.D. guidelines
could impose a “top-up tax” to enforce the global 15 percent minimum, but the KPMG
strategy exploits a loophole: It generally allocates the Malta earnings to a U.S.
branch, blending them with the higher-taxed profits of the broader U.S. company,
effectively hiding the low-taxed Maltese profits.
“Malta’s tax rules are well understood,”
a KPMG spokesman said. The interaction between different countries’ rules and the
new minimum tax “creates complexity and uncertainty for multinationals, which must
navigate an evolving environment.”
Crocs has put more of its tax-strategy
eggs into the Maltese basket.
After Crocs in 2022 purchased HeyDude, another shoemaker, it created a new unit in Malta to
siphon profit from its newly acquired worldwide trademarks and patents worth more
than $3 billion.
Last year, Crocs established a U.S. branch
of one of its Malta units. That put Crocs in position to take advantage of the KPMG
strategy of hiding low-tax profits.
By charging interest on loans among its
own subsidiaries, Crocs shifts profits out of higher-tax countries where it actually
sells shoes and into Malta. The arrangement reduced its 2023 tax bill by $218.6
million, Maltese filings show.
Crocs investors are enjoying the upside:
Shares in the company, which recently changed its slogan from “come as you are”
to “wonderfully unordinary,” have soared nearly 54 percent in 2026, more than quadruple
the gain in the broader market.
Other countries may soon copy Malta’s lead.
In May, officials in Switzerland considered
delaying a provision of a new corporate tax there. The next month, legislators in
Singapore introduced a bill to shield big U.S. companies from aspects of the global
minimum tax.