Ø
Indian
Embassy in Iceland and APEDA Organise First-Ever Indian Mango Promotion Events
in Iceland
Ø
Dasheri,
Chausa, Langra and Kesar Showcase the Rich Diversity
of Indian Mangoes
1.
Organisers: The Embassy of India in Reykjavik, in
collaboration with the Agricultural
and Processed Food Products Export Development Authority (APEDA),
organised Indian Mango Promotion Events.
2.
Event
Dates & Locations:
o 24 June 2026: Reykjavik (Capital of Iceland)
o 25 June 2026: Akureyri (North
Iceland)
3.
Historic
Initiative: These
were the first-ever Indian
mango promotion events held in Iceland.
4.
Objective: The events aimed to:
o Showcase the diversity and quality of
Indian mangoes.
o Promote exports of Indian mangoes to
Iceland.
o Strengthen India–Iceland agricultural and
trade relations.
5.
Ambassador's
Remarks: Ambassador R. Ravindra
highlighted:
o The unique qualities of India's
world-renowned mango varieties.
o The growing opportunities for expanding
Indian mango exports to Iceland.
6.
India–EFTA
TEPA Highlighted: Sveinn K. Einarsson,
Director of Trade Agreements at Iceland's Ministry for Foreign Affairs,
emphasised that the India–EFTA
Trade and Economic Partnership Agreement (TEPA) could
facilitate greater imports of Indian mangoes into Iceland.
7.
Business
Perspective: Ólafur Stephensen,
Secretary General of the Icelandic Federation of Trade, noted:
o Rising interest among Icelandic businesses
in India.
o Strong prospects for increasing imports of
Indian agricultural products, especially mangoes.
8.
India's
Mango Leadership: Second Secretary Anisha Tomar
highlighted:
o India is the world's largest producer of mangoes.
o Government initiatives supporting mango
exports through:
§ Quality assurance.
§ Market access.
§ International promotion.
9.
Participants: The events were attended by:
o Importers.
o Diplomatic representatives.
o Icelandic business community.
o Officials from Iceland's Ministry for
Foreign Affairs.
10. Indian Mango Varieties Showcased:
o Dasheri
o Chausa
o Langra
o Kesar
These
varieties were highly appreciated for their flavour, aroma and quality.
11. Market Opportunity in Iceland:
o Iceland imported mangoes worth approximately USD 3.3
million in 2025.
o Around USD 1 million of these imports came from Thailand.
o Other major suppliers include Brazil, Cambodia, Ghana and Peru.
12. Consumer Preference: Interactions with local consumers
revealed that Icelanders enjoy mangoes in:
o Smoothies.
o Desserts.
o Fruit salads.
This
indicates strong potential for Indian mangoes in the Icelandic market.
13. Significance: The events:
o Promoted Indian agricultural exports.
o Strengthened commercial linkages.
o Deepened the growing economic partnership
between India and Iceland.
·
Organisers: Embassy of India in Reykjavik & APEDA
·
Event
Dates: 24–25
June 2026
·
Locations: Reykjavik and Akureyri,
Iceland
·
Historic
Achievement:
First-ever Indian Mango Promotion Events in Iceland
·
Trade
Agreement:
India–EFTA Trade and Economic Partnership Agreement (TEPA)
·
India's
Status:
World's largest producer of mangoes
·
Mango
Varieties Displayed: Dasheri, Chausa, Langra, Kesar
·
Iceland's
Mango Imports (2025):
Approximately USD 3.3
million
·
Largest
Supplier to Iceland (2025):
Thailand (~USD 1 million)
·
Other
Suppliers:
Brazil, Cambodia, Ghana, Peru
·
Objective: Expand Indian mango exports and
strengthen India–Iceland trade relations.
The
Embassy of India in Reykjavik, in collaboration with the Agricultural and
Processed Food Products Export Development Authority (APEDA), organised Indian
Mango Promotion Events on 24 June 2026 in Reykjavik, the capital of Iceland,
and on 25 June 2026 in Akureyri, North Iceland,
showcasing the rich diversity and export potential of Indian mangoes. These
were the first-ever Indian mango promotion events held in Iceland.
Ambassador
R. Ravindra highlighted the unique qualities of India's world-renowned mango
varieties and underscored the significant opportunities for expanding Indian
mango exports to Iceland.
Director
of Trade Agreements at the Ministry for Foreign Affairs of Iceland, Mr. Sveinn
K. Einarsson, spoke about the opportunities presented by the India–EFTA Trade
and Economic Partnership Agreement (TEPA) and its potential to facilitate
greater imports of Indian mangoes into Iceland.
Secretary
General of the Icelandic Federation of Trade, Mr. Ólafur Stephensen, noted the
growing interest among Icelandic businesses in India and highlighted the
promising prospects for increasing imports of Indian agricultural products,
particularly mangoes.
Second
Secretary, Ms. Anisha Tomar, delivered a presentation on India's mango
production, highlighting the country's position as the world's largest producer
of mangoes. She also outlined the Government of India's initiatives to promote
mango exports through quality assurance, market access and international
promotion.
The
events witnessed an excellent turnout, bringing together importers, members of
the diplomatic corps, representatives of Icelandic businesses and officials
from the Ministry for Foreign Affairs of Iceland.
Guests
were served four premium Indian mango varieties—Dasheri,
Chausa, Langra and Kesar—which were widely
appreciated for their exceptional flavour, aroma and quality. The events
provided a valuable platform for strengthening commercial linkages, promoting
Indian agricultural exports and further deepening the growing economic
partnership between India and Iceland.
Iceland
currently imports mangoes primarily from Thailand, Brazil, Cambodia, Ghana and
Peru. These mangoes have established a presence in the Icelandic market due to
the limited availability of alternative suppliers. Iceland imported mangoes
worth around USD 3.3 million in 2025, of which approximately USD 1 million
worth was imported from Thailand alone. During the Mission's interactions with
local consumers, it emerged that Icelanders are fond of mangoes and
particularly enjoy them in smoothies, desserts and fruit salads, indicating
promising potential for Indian mangoes in the Icelandic market.