Initiatives Taken to Promote Labelling and Branding of Steel Sector Products in the Global Market

·         Notification of National Steel Policy, 2017

·         Domestically Manufactured Iron & Steel Products (DMI&SP) Policy

·         Steel Scrap Recycling Policy.

·         Steel Quality Control Orders

·         Production Linked Incentive Scheme for specialty steel to promote the manufacturing of Specialty Steel.

·         Adjustments in Basic Customs Duty on steel products and raw materials along with calibration of trade remedial measures to enhance the competitiveness of India’s steel sector

[ABS News Service/07.02.2024]

Branding of steel products provides for labeling of Domestic Steel products by way of Made in India Label along with a QR Code, containing the details of the product, both for domestic steel products and for steel manufactured for exports.

Steel is a de-regulated sector, and the role of the Government is to facilitate the steel industry by laying down the policy guidelines and establishing the institutional mechanism/structure for creating conducive environment for fostering steel production. However, Government has taken following measures to promote the vision of ‘Make in India’, promoting India as the “manufacturing centre” of the world and encouraging production of steel:-

i.        Notification of National Steel Policy, 2017, which lays down the broad roadmap for encouraging long term growth for the Indian steel industry, both on demand and supply sides.

ii.        Notification of Domestically Manufactured Iron & Steel Products (DMI&SP) Policy to provide preference to domestically manufactured iron and steel products in Government Procurement.

iii.        Notification of Steel Scrap Recycling Policy to enhance the availability of domestically generated steel scrap.

iv.        Notification of Steel Quality Control Orders to make quality steel products available to the domestic and export markets.

v.        Production Linked Incentive Scheme for specialty steel to promote the manufacturing of Specialty Steel within the country.

vi.        Adjustments in Basic Customs Duty on steel products and raw materials along with calibration of trade remedial measures to enhance the competitiveness of India’s steel sector.

This information was given by the Minister of State for Steel Faggan Singh Kulaste in a written reply to a question in Lok Sabha on 7 February, 2024.