Kullu Pomegranates Enter Dubai
Ø Export Initiative Links 600 Farmers
Associated with Bhuntar FPO to International Markets
·
Export milestone: APEDA facilitated the export of 1.3
metric tonnes of Sinduri
variety pomegranates from Kullu district, Himachal Pradesh, to Dubai, UAE.
·
Consignment details: The shipment comprised 650 boxes
of 2 kg each and was exported by Uttar Pradesh-based Amama Exports.
·
Farmers benefited: The initiative connected around 600
farmers associated with Bhuntar Farmer Producer Organisation (FPO) with international markets through
direct procurement and exporter linkages.
·
Higher price realisation:
Participating farmers achieved approximately 50% higher prices compared with
the prevailing domestic market benchmark.
·
Government support: The Kullu Horticulture Department
facilitated procurement and coordination, while APEDA provided export
facilitation. The consignment was flagged off by APEDA Chairman Abhishek Dev.
·
Export potential: Sinduri,
known for its attractive red skin, juicy arils and sweet-tart flavour, offers potential for fresh fruit exports alongside
other Himachal Pradesh varieties such as Bhagwa and Kandhari.
·
UAE market opportunity: During FY 2025-26, India
exported APEDA-scheduled agricultural and processed food products worth
approximately USD 2.59 billion, covering around 3.81 million MT, to the UAE.
·
Diversification of exports: The initiative aims to
expand Himachal Pradesh's agricultural export basket beyond apples to include
pomegranates, persimmons, stone fruits, juices and ready-to-eat products.
·
Significance: The initiative demonstrates how APEDA,
FPOs and exporters can strengthen farmers' access to international markets,
improve price realisation and promote exports of
region-specific agricultural products.
[ABS News Service/04.11.2026]
The Agricultural and Processed Food
Products Export Development Authority (APEDA), under the Ministry of Commerce
and Industry, Government of India, facilitated the export of 1.3 metric tonnes
(MT) of Sinduri variety pomegranates from Kullu
district of Himachal Pradesh to Dubai, United Arab Emirates (UAE).
The consignment, comprising 650 boxes
of 2 kg each, was exported by Uttar Pradesh-based Amama Exports. The initiative
connects local growers and a Farmer Producer Organisation (FPO) with an
exporter, creating opportunities for Himachal Pradesh’s horticultural produce
to access international markets. The pomegranates were sourced directly from
local farmers and the Bhuntar FPO, which is
associated with approximately 600 farmers. The Kullu district horticulture
administration supported the initiative by facilitating procurement and
coordination.
The Sinduri
variety is among the pomegranate varieties grown in Himachal Pradesh, alongside
Bhagwa and Kandhari. Known for its attractive red
skin, juicy arils and sweet-tart flavour, Sinduri
pomegranates are suitable for fresh consumption and offer potential for export
markets.
The initiative demonstrates the role
of direct procurement and collective participation through FPOs in
strengthening market linkages for farmers. The export enabled participating
farmers to achieve 50% higher price realisation compared with the prevailing
domestic market benchmark. Such export-oriented linkages can provide additional
marketing opportunities for growers, encourage quality-focused production and
support greater participation of FPOs in agricultural exports.
During FY 2025-26, India exported
APEDA-scheduled agricultural and processed food products worth approximately
USD 2.59 billion, with a total volume of around 3.81 million MT, to the UAE.
The market offers opportunities for Himachal Pradesh’s horticultural produce,
subject to buyer demand, quality requirements and applicable import
regulations.
The consignment was officially
flagged off by Chairman, APEDA, Shri Abhishek Dev. The ceremony was attended by
APEDA officers, representatives of the Horticulture Department, exporters, FPOs
and participating farmers. The programme highlighted the importance of
coordination among farmers, producer organisations, exporters and government
agencies in developing export opportunities for regional horticultural produce.
The export of Kullu pomegranates to
Dubai adds to efforts to diversify Himachal Pradesh’s agricultural export
basket beyond its established apple trade. The state has potential to explore
overseas markets for other products, including pomegranates, persimmons, stone
fruits, juices and ready-to-eat products. Continued focus on quality
management, market linkages and export compliance can help expand opportunities
for local growers and strengthen the state’s participation in international
agricultural trade.
Through its export facilitation
initiatives, APEDA continues to support Indian exporters, farmers and FPOs in
accessing international markets and expanding the global reach of India’s
agricultural and processed food products.