New BIS Standard for Agarbatti (Incense Sticks) Released

·         Rs. 1200 crs Export Industry not Covered by Standard, South Africa, Ecuador and China Emerging Exporters will be Released

India Notifies First Dedicated BIS Standard for Agarbattis, Bans Harmful Chemicals

·         Union Minister Pralhad Joshi released IS 19412:2025 – Incense Sticks (Agarbatti) — Specification on National Consumer Day 2025 in New Delhi.

·         The new BIS standard prohibits the use of certain insecticidal chemicals (including alethrin, permethrin, cypermethrin, deltamethrin and fipronil) and synthetic fragrance intermediates (such as benzyl cyanide, ethyl acrylate and diphenylamine) due to risks to human health, indoor air quality and the environment.

·         IS 19412:2025 classifies agarbattis into machine-made, hand-made and traditional masala categories and prescribes requirements for raw materials, burning quality, fragrance performance and chemical safety.

·         Products meeting the standard will be eligible to carry the BIS Standard Mark, helping consumers make informed and safer choices.

·         The standard aims to enhance consumer confidence, promote ethical and sustainable manufacturing, protect traditional livelihoods, and improve global market access for Indian agarbatti products.

·         Developed by BIS’s Fragrance and Flavour Sectional Committee (PCD 18), the standard involved extensive consultations with CSIR institutes, FFDC Kannauj, and industry bodies.

·         India, the world’s largest producer and exporter of agarbattis, has an industry size of about ₹8,000 crore, exports worth ₹1,200 crore to over 150 countries, and provides large-scale employment, especially for women and MSMEs.

 

[ABS News Service/26.12.2025]

The Union Minister for Consumer Affairs, Food & Public Distribution, Pralhad Joshi, released IS 19412:2025 – Incense Sticks (Agarbatti) — Specification, an Indian Standard developed by the Bureau of Indian Standards (BIS). The standard was released on the occasion of National Consumer Day 2025 at Bharat Mandapam, New Delhi.

The newly notified standard specifies prohibited use of certain insecticidal chemicals and synthetic fragrance substances in agarbattis that may pose risks to human health, indoor air quality and the environment. To address these issues, IS 19412:2025 specifies a list of substances prohibited for use in agarbattis. This includes certain insecticidal chemicals such as alethrin, permethrin, cypermethrin, deltamethrin, and fipronil, as well as synthetic fragrance intermediates like benzyl cyanide, ethyl acrylate, and diphenylamine. Many of these substances are restricted or banned internationally due to their potential impact on human health, indoor air quality, and ecological safety.

Considering consumer safety, indoor air quality, environmental sustainability and regulatory compliance—along with global restrictions on certain fragrance compounds and chemicals globally—has therefore underscored the need for a dedicated Indian Standard for Agarbattis. The standard classifies Agarbatti into machine-made, hand-made, and traditional masala agarbattis, and prescribes requirements for raw materials, burning quality, fragrance performance, and chemical parameters, ensuring safer products and consistent quality for consumers.

Products conforming to this standard will be eligible to carry the BIS Standard Mark, enabling consumers to make informed choices with confidence. The notification of IS 19412:2025 is expected to boost consumer confidence, promote ethical and sustainable manufacturing practices, protect traditional livelihoods and enhance global market access for Indian agarbatti products.

The standard has been developed by the Fragrance and Flavour Sectional Committee (PCD 18) of BIS through extensive stakeholder consultations. Experts from institutions such as CSIR–Central Institute of Medicinal and Aromatic Plants (CIMAP), CSIR–Indian Institute of Toxicology Research (IITR), CSIR–Central Food Technological Research Institute (CFTRI), the Fragrance and Flavour Development Centre (FFDC), Kannauj, and the All India Agarbatti Manufacturers Association contributed to its formulation.

India is the world’s largest producer and exporter of agarbattis, with the industry estimated at around ₹8,000 crore annually and exports of about ₹1,200 crore to more than 150 countries. The sector supports a large ecosystem of artisans, MSMEs and micro-entrepreneurs, particularly in rural and semi-urban areas, and provides significant employment opportunities, especially for women.

Incense sticks, popularly known as agarbattis, are an integral part of India’s cultural and religious practices and are widely used in households, places of worship, meditation centres and wellness spaces. With rising global interest in yoga, meditation, aromatherapy and holistic well-being, demand for incense products has increased significantly in both domestic and international markets.